Why It Matters
While ultimately, you want to your audience to stick around for your content and personality, your character design is your first impression and what helps draw new viewers in.
I think it is very important to have your character match not only your personality but also your content. That doesn’t mean your character design needs to be scream “gamer” or “comfy”. Instead, I think it’s important to consider what others may think your content would revolve around by looks alone and if the subversion of those expectations would drive them away.
Note: While rebranding is technically easy to do, redebuting as a brand new character is pretty rare from what I’ve seen (minus when an indie VTuber joins a corporation and vice versa) and can be pricey.
Collecting Inspirations
To get started, I would recommend putting together a sort of vision board of some sort, collecting design elements you would want your character to have based on other things you’ve seen. This can be inspirations from other VTubers, anime characters, real life clothing, animals, etc. In the video below by Zekoz, he briefly goes over how this would look.
Example
A while back, I wanted to go through the process of commissioning a PNGTuber model and came up with this vision board following the video guide above.
